Rights to Personal Privacy
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Personal privacy policies of various companies especially those that provide services via the Internet are not well understood by users. This often makes the clients succumb to shortcomings they could have otherwise avoided in the first place. This is further compounded by the fact that most people do not take their time to read and understand the privacy policies.
Facebook allows further information sharing with other applications and websites. The privacy settings for this service are quite comprehensive if used only within the websites itself and if the users choose options that limit the kind of information shared with other people, applications or websites. Unfortunately, most people do not take time to control the kind and information available to others. This is worsened by the fact that users rarely read the terms and conditions of the company before signing up for its services. Consequently, when their information is accessed and used wrongfully, Facebook is most often not liable as provided in the terms and conditions.
- Information they receive
- Information the user shares with third parties
- How they use the user’s information
- How they share information
- How the user can view, change, or remove information
- How they Protect Information
Facebook states that it may retain the transaction information of users. However, the users’ consent is sought when it comes to keeping their account information. Facebook also keeps track of the user’s actions such as creating photo albums, authorizing applications or joining a group. The comany agrees that this information is used when choosing the target audience for advertisements. The company also collects information from devices used by users. This entails details like browser nature, location and IP address. It should be noted that Facebook does not seek consent from the user when collecting such information.
Even though, Facebook’s privacy may appear comprehensive at face level, this is not the case. The fact that the company can share various types of information with third parties is quite risky. Information such as the current location of an individual or an event they are attending can be used by individuals with evil intent.
Online banking has not been fully embraced due to mistrust arising from issues such as identity theft (Military.com, 2013). However, Bank of America appears to have instituted strict measures to ensure that client information is not divulged to or accessed by unwarranted parties. Security features such as Site Key Image and Safe Pass plus the use of the latest encryption features instill confidence that client information is secure from fraudsters (Bank of America, 2013). Another positive factor regarding the company’s commitment to enhancing privacy of the client’s information is that they give him/her the opportunity to participate in the security of their information. This is by calling for the user to adjust the settings of their device.
Nevertheless, there are some areas that the bank needs to address so as to guarantee total privacy of information. One of them being that the company needs to give the client more power to choose the websites with which it shares personal information. For instance, information such as the number of times an individual looks at a page, browsing patterns and responses to advertisements may not seems risky to the client’s monetary security. However, this security only relates the client’s financial information. To a large extent, privacy is relative since the kind of information one individual may regard as private may not be so to another. Therefore, when such information is used to choose advertisements to be targeted at the client, then most likely there is a breach of their privacy. Not all individuals may be comfortable with the fact that their actions are being monitored in any way.
For one, when the company is giving promotional offers to customers on behalf of other companies, they do not provide those companies with the customer’s information. This ensures that such companies do not obtain and use the customer’s information without their awareness and consent. Another positive aspect is that the credit card information of a customer is not revealed to other parties except, of course, the credit card company. In fact, only the last four digits are visible. This ensures that tech savvy fraudsters do not access this information. During transmission, the company uses Secure Sockets Layer (SSL) to encrypt information hence keeping it away from unlawful parties.
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